Moava
Helping families build trust through collaborative allowance management.
Moava is an AI-assisted product concept that helps parents and children manage allowance through shared goals, verified effort, and collaborative decision-making.
Rather than replacing conversations about money, Moava is designed to encourage them.
My role
Timeline
Status
My Contributions
The Product Question
What does a healthy parent–child financial relationship actually look like?
Most allowance apps help children track money.
Others help parents monitor spending.
But very few products help families make financial decisions together.
While exploring the space, I realized the real problem wasn't about managing allowance—it was about designing trust between two people with different responsibilities.
That question became the foundation for every product decision that followed.
Product Vision
Product Vision
Design an allowance experience where children develop independence while parents maintain confidence.
Rather than optimizing for speed or automation, Moava encourages collaboration through transparent product rules, shared ownership, and intentional decision-making.
Product Principles
These principles became the criteria behind every product decision that followed.
Establishing the Collaboration Model
Rather than designing separate parent and child experiences, I focused on defining how they should collaborate.
Every interaction was evaluated against three questions:
• Does this increase child independence?
• Does this preserve parental trust?
• Does this encourage healthy conversations instead of replacing them?
These principles became the foundation for permissions, approvals, notifications, activity history, and goal management throughout the product.
Everything else in the product was built on top of this collaboration model.
Product Decisions That Shaped Moava
Decision ID
PR = Product Rule
Used to document the key product rules that shaped the user experience.
PR-001
This was the foundational product decision that shaped every other interaction in Moava. Rather than rewarding self-reported task completion, I designed a review flow that balanced child independence with parental trust.
PR-002
Once rewards required approval, I needed to protect the integrity of approved goals. This decision introduced a permission model that preserved trust while still allowing children to adapt their goals over time.
PR-003
Approval created a new question: when should rewards actually be delivered? This decision separated task completion from reward delivery, creating a consistent lifecycle for every mission.
PR-004
With rewards and approvals established, I turned to long-term motivation. Allowing only one active goal helped children focus on a single saving objective instead of dividing their attention.
PR-005
As more collaborative interactions were introduced, both users needed a shared understanding of what happened. This decision made activity history visible to both parents and children, strengthening transparency across the product.
design Solution
#1. Parent Experience
Helping parents guide rather than monitor.
*Tap to enlarge
Parents are invited into meaningful moments instead of monitoring every step.
#2. Child Experience
Helping children focus on progress, not complexity.
*Tap to enlarge
Every interaction moves the child one step closer to their goal.
#3. Shared Experience
Designing collaboration instead of separate products.
*Tap to enlarge
One shared history keeps collaboration transparent.
#4. Building One Cohesive Product
Creating consistency across every interaction.
*Tap to enlarge
Shared components helped different user flows feel like one cohesive product.
Build
From product thinking to a working product.
VALIDATION (IN PROGRESS)
Real product decisions deserve real validation.
#1. Planned usability testing
Parents & children
• Observe real parent–child collaboration
• Evaluate approval workflow
• Measure task completion and understanding
#2. Key hypotheses
What I'm validating
• Parent approval builds trust
• One active goal increases motivation
• Shared history improves transparency
• The workflow feels simple for both users
#3. Success Signals
Success looks like
• Parents feel confident approving rewards
• Children complete missions independently
• Both users can complete key tasks without guidance
• Both users understand who owns the next action
*Usability testing is currently being planned.
reflection
